It’s really up to several things, including personal preferences/tastes, what the author wants to be out of their writings, and in the end, what works best for the author. I chose to go with self-publishing after reading a lot of blogs and articles written by other authors on their experiences with both self-publishing and traditional publishing. While there were good cases for both paths, the key for me ended up being about control. Don’t get me wrong, I’m not some crazed control-freak that doesn’t believe in or allow the input of others. On the contrary, some of the changes I made in Kiwi Kiss stem from feedback from others on what worked best for the story. I appreciate that help and am open to suggestions.
But by choosing to go the self-publishing route, I’m allowing myself greater creative input in everything about my book - from the photos on the covers, the fonts, the size of the for-print books, etc. It also allows me to take the story in the way that I’m most comfortable. Some traditionally published authors told me that there have been times when the book that was actually published was so far from what was in their heads, they didn’t really recognize the story as their own. And I don’t wish that. I want my stories to be told as I intended them to; to have them modified so much that the “flow” is gone almost seems a sacrilege.
A big difference with going the self-publishing route is that the onus also falls to me to do all the advertising for my books - a lot of hard work, time and most often money - just to bring you - the reader - the best books my mind can produce in hopes that you’ll enjoy them and want more.